*Newsletter

The Cake World’s Celebrity Comedy Duo – Norm & Zane

Cakes, Class & Comedy Enjoying time with Norm & Zane The Sweet Life, LLC Through the years, the entertainment world has had a number of great comedic duos. There were Laurel and Hardy, Burns and Allen, Lucy and Ricky, Fred and Barney, and Oscar and Felix, just to name a ; But did you know that the cake world also has its own very funny pair? Norman R. Davis and Zane Beg of Norm & Zane The Sweet Life LLC are the amazingly talented duo that have appeared on 14 episodes of Food Network Challenge and four episodes of TLC’s…
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Airbrush Q&A with Chef Mike E. Terry, CMSA

Airbrush Q&A with Chef Mike E. Terry, CMSA Interested in airbrushing but don’t know where to start? Respected industry professional Chef Mike E. Terry provides his advice and success-proven insight on choosing an airbrush and more in this quick Q&A designed to get you off on the right foot. Q:  How do I pick the right Airbrush System? A:  Picking an airbrush is like buying a car; they all should do the job – they just have different features that fit your needs and wants better. With airbrushes, you need to look for features important for working with cakes and…
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Artist Spotlight

Cake Mix vs The Scratch Cake by Lauren Kitchens

By Lauren Kitchens (If you bake your cakes from scratch, this article is not for you.) Shortly after graduating college, in an effort to take my cake obsession to the next level, I got a job at a cake supply store. I ran the cash register, restocked cookie cutters, and listened to the mesmerizing conversations of the women who shopped and attended classes at the store. The one topic that always came up was the controversy over cake mix versus a cake made from scratch. The tone was always secretive, in an “I’ll show you mine if you show me…
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Artist Spotlight

Blessed by Nuns, Approved by Oprah – Marina Sousa

Blessed by Nuns, Approved by Oprah The unique and continuing journey of Marina Sousa and “Just Cake.” by Michelle Howard She’s designed cakes for Brad Pitt, Cher and a slew of others, but celebrity baker Marina Sousa is as friendly and down-to-earth as they come. Read about her “blessed” beginnings, breaking news and exciting plans for the future in this enlightening, in-depth interview.   When Marina Sousa was tasked with creating an erupting volcano for her fifth grade science class, she opted for different materials over the traditional papier-mâché. Having just completed a Wilton class (the one and only cake…
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*Newsletter

Do You Need a Professional Website for Your Cake Business?

Do You Need a Professional Website for Your Cake Business? Running your cake business is not an easy task! With a never-ending to-do list, clients to see, and cakes to bake finding time to think about your online visibility and website may seem impossible! But, it is one of the most important marketing tools available for your business. There is an endless list of the benefits to having a professional website but here I would like to focus on the top 8 reasons: First Impressions: Most consumers “Google” businesses looking for information and reviews before visiting a store or making…
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Feature Articles

Amazon Prime for Cake Decorators

Amazon Prime for Cake Decorators Have you tried Amazon Prime yet? I must say that when I first heard about Amazon Prime I was very apprehensive to join. I wasn't really interested in the 2-day shipping because I didn't think I shopped on Amazon enough to warrant the $99 per year fee. But when I learned that Amazon Prime offered so much more than just free shipping I realized it was well worth the fee! Amazon Prime is a membership program that gives you access to streaming video, music, e-books, free shipping and other deals and services. The cost for…
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Feature Articles

Cake Decorating: Is It For me?

Cake Decorating: Is It For me? Cake Decorating is Fun For Everyone         Have you ever watched a cake show on TV and thought how much you would love to decorate cakes like a professional? Or maybe you passed by your local bakery and saw a beautiful cake in the window and wished you could make a cake equally as stunning. Perhaps you just want to try your hand at icing a few birthday cakes for your friends. Whatever your motivation, cake decorating is a  great hobby that anyone can do! If you have any hesitations about trying cake decorating,…
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Feature Articles

Should you buy a chef’s coat?

Should you buy a chef's coat? by Amelia Carbine I remember when I purchased my first chef’s coat. I was very hesitant to buy one. To me, a chef’s coat was a symbol of someone with a degree, someone who had gone to culinary school to become a certified chef. To me, the status of a chef is above that of a cook or a baker. Yes a baker can be as talented as a chef, it’s just the right to the title. I stick to that belief and I will never call myself a chef until I have proper…
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Feature Articles

Cake Decorating Fellowship 2017

Cake Decorating Class Opportunity Cake decorating class announcement: Don’t miss this opportunity to enter Craftsy’s first-ever Cake Fellowship Program. This fellowship is a special program created for members of the cake decorating community to help upcoming cake artists to make the leap from amateur artists into professional cake decorating and design. This is a great opportunity to take your cake decorating career to a new level. The judges include some of the top name in the cake decorating field: Michelle Green, Joshua John Russell, Nicholas Lodge, Anne Yorks, and Chrissie Boon. The Grand Prize pack (worth over $10,000!) boasts goodies…
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Business Tips

Wedding Cake Contracts 101

Wedding Cake Contracts 101 By Jay Qualls Many things have changed in the cake business over the past several years including wedding cake contracts. One significant change I believe has been pushed to the back of the oven is the proper way to execute a contract with a cake client. A contract becomes much more important for wedding cakes and larger special occasion cakes because many times there is a significant amount of money being exchanged between you, the seller, and your client, the consumer. The first very important factor to take into consideration when negotiating with a cake client…
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Feature Articles

Hey … That’s My Design

by Theresa Happe Hey, That’s My Design! Ours is a community of caring and sharing manifested through photos, tutorials and tips contributed online, at cake shows and the classroom setting. When we’re not teaching the tricks of the trade in hands-on classes and in demonstrations, we’re sharing ideas through YouTube, Facebook, blogs and websites. When appreciated and respected, this spirit of generosity gives rise to great new cake artists and the contribution of innovative ideas from its recipients. Naturally, the distribution of knowledge spawns repetition of techniques and designs by other cake artists.  Instructors expect their students will replicate their…
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Feature Articles

Pastry Live Review

August 23 – 25, Pastry Live returned to the Atlanta, Georgia area to showcase the latest pastry techniques and exciting competitions featuring international competitors in cake design, showpieces, plated desserts, chocolate and pastry. This prestigious three day event, owned by Chef Paul Bodrogi, features students, professionals and business owners creating works of dessert art for display, judging and tasting by the audience. ‘The Art of Cake Competition includes both a sculpted and tiered cake category judged by renowned cake artists Karen Portaleo, Highland Cakes, and Chef Susan Notter. This year, competitors created cakes inspired by an artist or art time…
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