Artist Spotlight

Candy Making – The Art of Amezaiku

The Art of Amezaiku Candy Making - Amezaiku is the fascinating art of rapidly manipulating multi-colored taffy to create sculpted animals and characters. This ancient Japanese candy art tradition requires great skill, for the 200 degree taffy cools quickly and there is little time to work. Before Miyuki, the art was practiced exclusively by men for centuries. Miyuki, also known as Candy 5, is the only female Amezaiku artist in the world. She trained under Master Kimura Takeo in 1994 and not because he was any less chauvinistic than previous artists; she paid him over sixty visits before he finally…
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Wedding Cake Business – 5 Strategies for Sweet Success

Wedding Cake Business - 5 Strategies for Sweet Success By Stephanie Padovani – United States The wedding market is extremely competitive, with good ; With over 2 million weddings annually, the wedding industry generates over $53 billion each year. As tempting as it is to break into the wedding cake market, you’ll need your smarts to beat your competition to the wedding cake payday. Here are six strategies you can use to break into the wedding market. Use the “Sweet Talk” networking strategy. Networking is the fastest way to get ; Just one relationship with another wedding business can generate…
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Feature Articles

Pricing Your Products by Quincella Geiger

Pricing Your Products By:  Quincella C. Geiger One of the most frequently asked questions when starting a business is…How do I set prices for my products/services?  Further…Is there a simple formula that I use to help with pricing?  If these questions were asked of 10 different bakers, chances are 6-8 answers would be ; Why?  Because there are no forumlas guaranteed to work for ; There are no ; When it comes to putting a price on what you make/create, you should do so based on research, thought and careful consideration of information gathered. If  you’re interested in getting started,…
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Blog

Learning is Different for Everyone by Maria Nerius

Fearless & Curious In The Kitchen Learning is Different for Everyone by Maria Nerius The desire to learn is part of being creative, yet, we don’t all learn the same way. For some it’s best to have a teacher to guide, to show hands on, watch our attempts, correct if needed, and then congratulate us on success. For others visual aids are a must while some prefer to read and use ; Then there is me who needs a little of this and a little of that before the light bulb lights and I understand. One of the best teachers…
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Feature Articles

Edible Pinwheels by James Rosselle

Edible Pinwheels By James Rosselle Edible Pinwheels instructions: Step 1: To start, you will need gum paste, rolling pin, and a square cutter. ↓ Step 2: Roll out gum paste. Cut out a square piece. Set aside. Cut a piece of an edible image the same size as the square. ↓ Step 3: Spread a small amount of shortening onto the square piece of gum paste. ↓ Step 4: Carefully lay the edible image over the square piece of gum paste. Make sure to smooth out any ruffles if you have any. ↓ Step 5: Using a pairing knife, cut…
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Artist Spotlight

The Cake World’s Celebrity Comedy Duo – Norm & Zane

Cakes, Class & Comedy Enjoying time with Norm & Zane The Sweet Life, LLC Through the years, the entertainment world has had a number of great comedic duos. There were Laurel and Hardy, Burns and Allen, Lucy and Ricky, Fred and Barney, and Oscar and Felix, just to name a ; But did you know that the cake world also has its own very funny pair? Norman R. Davis and Zane Beg of Norm & Zane The Sweet Life LLC are the amazingly talented duo that have appeared on 14 episodes of Food Network Challenge and four episodes of TLC’s…
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Cake Decorating Tips

Airbrush Q&A with Chef Mike E. Terry, CMSA

Airbrush Q&A with Chef Mike E. Terry, CMSA Interested in airbrushing but don’t know where to start? Respected industry professional Chef Mike E. Terry provides his advice and success-proven insight on choosing an airbrush and more in this quick Q&A designed to get you off on the right foot. Q:  How do I pick the right Airbrush System? A:  Picking an airbrush is like buying a car; they all should do the job – they just have different features that fit your needs and wants better. With airbrushes, you need to look for features important for working with cakes and…
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Artist Spotlight

Cake Mix vs The Scratch Cake by Lauren Kitchens

By Lauren Kitchens (If you bake your cakes from scratch, this article is not for you.) Shortly after graduating college, in an effort to take my cake obsession to the next level, I got a job at a cake supply store. I ran the cash register, restocked cookie cutters, and listened to the mesmerizing conversations of the women who shopped and attended classes at the store. The one topic that always came up was the controversy over cake mix versus a cake made from scratch. The tone was always secretive, in an “I’ll show you mine if you show me…
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Artist Spotlight

Blessed by Nuns, Approved by Oprah – Marina Sousa

Blessed by Nuns, Approved by Oprah The unique and continuing journey of Marina Sousa and “Just Cake.” by Michelle Howard She’s designed cakes for Brad Pitt, Cher and a slew of others, but celebrity baker Marina Sousa is as friendly and down-to-earth as they come. Read about her “blessed” beginnings, breaking news and exciting plans for the future in this enlightening, in-depth interview.   When Marina Sousa was tasked with creating an erupting volcano for her fifth grade science class, she opted for different materials over the traditional papier-mâché. Having just completed a Wilton class (the one and only cake…
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Business Tips

Do You Need a Professional Website for Your Cake Business?

Do You Need a Professional Website for Your Cake Business? Running your cake business is not an easy task! With a never-ending to-do list, clients to see, and cakes to bake finding time to think about your online visibility and website may seem impossible! But, it is one of the most important marketing tools available for your business. There is an endless list of the benefits to having a professional website but here I would like to focus on the top 8 reasons: First Impressions: Most consumers “Google” businesses looking for information and reviews before visiting a store or making…
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Feature Articles

Amazon Prime for Cake Decorators

Amazon Prime for Cake Decorators Have you tried Amazon Prime yet? I must say that when I first heard about Amazon Prime I was very apprehensive to join. I wasn't really interested in the 2-day shipping because I didn't think I shopped on Amazon enough to warrant the $99 per year fee. But when I learned that Amazon Prime offered so much more than just free shipping I realized it was well worth the fee! Amazon Prime is a membership program that gives you access to streaming video, music, e-books, free shipping and other deals and services. The cost for…
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Feature Articles

Cake Decorating: Is It For me?

Cake Decorating: Is It For me? Cake Decorating is Fun For Everyone         Have you ever watched a cake show on TV and thought how much you would love to decorate cakes like a professional? Or maybe you passed by your local bakery and saw a beautiful cake in the window and wished you could make a cake equally as stunning. Perhaps you just want to try your hand at icing a few birthday cakes for your friends. Whatever your motivation, cake decorating is a  great hobby that anyone can do! If you have any hesitations about trying cake decorating,…
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