The Fundamentals of Developing a Brand

by Jay Qualls

Learn the in’s and out’s of creating a brand.

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jayJay Qualls is owner of Maples Wedding Cakes, Jay Qualls Cakes and Jay Qualls Holding, LLC, and is creator of the Jay Qualls Fondant Fabric. He has studied under and worked alongside some of the greatest sugar artists in the industry and has become one of the nation’s top cake artists to the stars. He has designed for a number of celebrity clients, and was featured in Martha Stewart Weddings 15th Anniversary Issue, as well as Southern Living Weddings, US Weekly and many other publications. Jay was also a top competitor on TLC’s Next Great Baker, and now teaches classes, demonstrates his unique sense of style and methods for cake design, and provides business consulting services to shop owners and home bakers throughout the U.S. and Canada.

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