Feature Articles

Hey … That’s My Design

by Theresa Happe Hey, That’s My Design! Ours is a community of caring and sharing manifested through photos, tutorials and tips contributed online, at cake shows and the classroom setting. When we’re not teaching the tricks of the trade in hands-on classes and in demonstrations, we’re sharing ideas through YouTube, Facebook, blogs and websites. When appreciated and respected, this spirit of generosity gives rise to great new cake artists and the contribution of innovative ideas from its recipients. Naturally, the distribution of knowledge spawns repetition of techniques and designs by other cake artists.  Instructors expect their students will replicate their…
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Americas Cake & Sugarcraft Fair Review – by Maria Nerius

The Americas Cake and Sugarcraft Fair September 18-20, 2015 Orange County Convention Center, Orlando The Americas Cake and Sugarcraft Fair at the Orange County Convention Center in Orlando September 18-20, 2015 was a dream come true for this first time ever attendee of a consumer sugarcraft show. Before my eyes was the biggest candy store ever and someone had handed me the key to the front door. Although I spent 35 years working as a designer and writer in the art and craft industry, I am a newbie to the world of edible art and craft. Over the last few…
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Feature Articles

The Fundamentals of Developing a Brand

by Jay Qualls Learn the in's and out's of creating a brand. Buy this issue here: Print Version Download the PDF   Jay Qualls is owner of Maples Wedding Cakes, Jay Qualls Cakes and Jay Qualls Holding, LLC, and is creator of the Jay Qualls Fondant Fabric. He has studied under and worked alongside some of the greatest sugar artists in the industry and has become one of the nation’s top cake artists to the stars. He has designed for a number of celebrity clients, and was featured in Martha Stewart Weddings 15th Anniversary Issue, as well as Southern Living…
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