Marketing Tips

Increase Your Social Reach With Email / Grow Your Email List With Social Media – Part 1

Increase Your Social Reach With Email / Grow Your Email List With Social Media - Part 1 By Ken Fehner – Owner of The Social Gloo I know it's a long title; but, when you combine email and social media, you get one of the most cost-effective and powerful marketing combinations for business I know of. Your business may be using one or the other or maybe you are using both email and social media. However, to really be effective you need to combine them. If you are having trouble growing your social media, make sure everyone using your company…
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Marketing Tips

Increase Your Social Reach With Email/Grow Your Email List With Social Media – Part 2

Increase Your Social Reach With Email / Grow Your Email List With Social Media – Part 2 By Ken Fehner – Owner of The Social Gloo Welcome to Part 2 of our conversation on email marketing and social media. Last time, we discussed how to increase your social media reach with email. In this post, I will be discussing how to grow your email list with your social media. Please see Part 1 for my explanation on why you should be using an email marketing service like Constant Contact and not Outlook or other email providers for your newsletters. Let’s…
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PR 101 for Start-Ups – How to Get Visibility Without Bringing in the Pros

If you are in start-up mode and want to launch a new product, secure private funding or bring visibility to your company, then public relations is an essential tool for your box. But how do you get started if you have few resources? Here are some tips for things you can do on your own, without the help of a PR agency or expert, to get (more…)
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PR 101 for Start-Ups – How to Get Visibility Without Bringing in the Pros

If you are in start-up mode and want to launch a new product, secure private funding or bring visibility to your company, then public relations is an essential tool for your box. But how do you get started if you have few resources? Here are some tips for things you can do on your own, without the help of a PR agency or expert, to get (more…)
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6 Ways Your Small Business Can Get More From Webinars and Virtual Events

Technology moves fast these days. Sometimes it’s hard to keep pace with how it can help you be more successful in business – boosting productivity, saving money and improving collaboration. This SBA guest blog from SmallBizTrends’ Anita Campbell, 4 Ways Technology Helps you Run Your Business, offers some useful tips (more…)
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6 Ways Your Small Business Can Get More From Webinars and Virtual Events

Technology moves fast these days. Sometimes it’s hard to keep pace with how it can help you be more successful in business – boosting productivity, saving money and improving collaboration. This SBA guest blog from SmallBizTrends’ Anita Campbell, 4 Ways Technology Helps you Run Your Business, offers some useful tips (more…)
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How to Influence Your Customers’ Pre-Purchase Research

When it comes to purchasing products as consumers, our buying behavior typically falls into two buckets:1. Impulse purchases (, that garment that caught your eye at the store)2. Planned purchases (TVs, cars, cell phones, tablets, vacations, home renovations, etc.) The key difference between these two purchasing models is the length of (more…)
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How to Influence Your Customers’ Pre-Purchase Research

When it comes to purchasing products as consumers, our buying behavior typically falls into two buckets:1. Impulse purchases (, that garment that caught your eye at the store)2. Planned purchases (TVs, cars, cell phones, tablets, vacations, home renovations, etc.) The key difference between these two purchasing models is the length of (more…)
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Ready to Grow? 5 Ways to Assess Your Readiness and Plan for Expansion

Do you know where your company is headed? How do you know when it’s time to grow? How can you manage that growth so it doesn’t run away with you?In this five-minute video – Strategies for Growth – SBA, in partnership with Dell, talked to Carey Wilson of the Maryland Small Business and Technology Development Center. (more…)
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Ready to Grow? 5 Ways to Assess Your Readiness and Plan for Expansion

Do you know where your company is headed? How do you know when it’s time to grow? How can you manage that growth so it doesn’t run away with you?In this five-minute video – Strategies for Growth – SBA, in partnership with Dell, talked to Carey Wilson of the Maryland Small Business and Technology Development Center. (more…)
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Selling Global? – 8 Reasons Why Your Small Business Should Get to Know Export.gov

Thinking of exporting your products or services? Want to expand your existing exporting business? The government can SBA, for example, is making it a priority to help small business owners develop or expand their exporting activities through initiatives such as its Export Loan Programs and free online (more…)
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Selling Global? – 8 Reasons Why Your Small Business Should Get to Know Export.gov

Thinking of exporting your products or services? Want to expand your existing exporting business? The government can SBA, for example, is making it a priority to help small business owners develop or expand their exporting activities through initiatives such as its Export Loan Programs and free online (more…)
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New James T Noble Guide Published by Small Business Start-Up Authority Lisa Sperow

Small business marketing consultant James Noble explains how and why it is vital for small businesses and entrepreneurs to use narrative when representing their company mission, goals and identity. The guide is available now at , UK (PRWEB) August 17, (more…)
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New James T Noble Guide Published by Small Business Start-Up Authority Lisa Sperow

Small business marketing consultant James Noble explains how and why it is vital for small businesses and entrepreneurs to use narrative when representing their company mission, goals and identity. The guide is available now at , UK (PRWEB) August 17, (more…)
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Give Your Blog a Boost – How to Find and Work with Guest Bloggers

If you have a business blog, then you are probably aware of the challenges of coming up with topic ideas, finding time to write, and – let’s face it – keeping that blog alive. This explains why blogs on the subject of blogging are ranked as the most popular articles here on the Community. Here are just a few:Thinking (more…)
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