Feature Articles

The Fundamentals of Developing a Brand

by Jay Qualls Learn the in's and out's of creating a brand. Buy this issue here: Print Version Download the PDF   Jay Qualls is owner of Maples Wedding Cakes, Jay Qualls Cakes and Jay Qualls Holding, LLC, and is creator of the Jay Qualls Fondant Fabric. He has studied under and worked alongside some of the greatest sugar artists in the industry and has become one of the nation’s top cake artists to the stars. He has designed for a number of celebrity clients, and was featured in Martha Stewart Weddings 15th Anniversary Issue, as well as Southern Living…
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Feature Articles

Made with Love

by Holly Frys The cake world is a unique entity. I have seen so many people look at pictures of my husband’s work and ask “is that really cake???” I excitingly say yes, bursting with pride and love for his accomplishments. READ   Buy this issue here: Print Version Download the PDF Holly leads her life with courage, humility and honesty. Born with Spina bifida, she holds many accomplishments including a Masters Degree, possessing a very influential voice in disability issues and writing a widely known inspirational blog. Married to an esteemed cake-decorator and business owner, Holly travels all over…
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Feature Articles

The Year of Royal Icing

The Year of Royal Icing Evolution of Royal Icing Day Early one morning, in February 2013, David ‘Cakes’ MacCarfrae received a telephone call from Jens Oprzondek, inviting him to attend a cake show in Germany to teach his royal icing techniques class. The invitation prompted an unlikely conversation that grew into a brilliant idea. READ MORE .... Buy this issue here: Print Version Download the PDF Founding Members Jens Oprzondek (Germany) Jens Opzrondek, a German cake artist, is a leader and pioneer of the Sugarcraft industry in Germany.  In addition, Opzrondek is the lead instructor at Cake Company Cake Akademie…
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