Feature Articles

Hey … That’s My Design

by Theresa Happe Hey, That’s My Design! Ours is a community of caring and sharing manifested through photos, tutorials and tips contributed online, at cake shows and the classroom setting. When we’re not teaching the tricks of the trade in hands-on classes and in demonstrations, we’re sharing ideas through YouTube, Facebook, blogs and websites. When appreciated and respected, this spirit of generosity gives rise to great new cake artists and the contribution of innovative ideas from its recipients. Naturally, the distribution of knowledge spawns repetition of techniques and designs by other cake artists.  Instructors expect their students will replicate their…
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Feature Articles

The Fundamentals of Developing a Brand

by Jay Qualls Learn the in's and out's of creating a brand. Buy this issue here: Print Version Download the PDF   Jay Qualls is owner of Maples Wedding Cakes, Jay Qualls Cakes and Jay Qualls Holding, LLC, and is creator of the Jay Qualls Fondant Fabric. He has studied under and worked alongside some of the greatest sugar artists in the industry and has become one of the nation’s top cake artists to the stars. He has designed for a number of celebrity clients, and was featured in Martha Stewart Weddings 15th Anniversary Issue, as well as Southern Living…
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