How to Generate Media Coverage
From MSNBC’s Your Business: Business War Chest:
Marketing strategist David Meerman Scott joins us in this Business War Chest to share tips on how you can get your small business noticed by the press….
Media coverage can be a great way to build buzz around your small business. But getting your company covered is hard work. In this Business War Chest, marketing strategist David Meerman Scott shares how monitoring the news in real-time, injecting your take on a news story and remembering that social media is a tool, can help you get noticed by the press.